Yemi Arawore

Yemi Arawore is a Creative Director at Moniepoint, a financial institution. He focuses on navigating communication challenges and finding creative solutions. His role involves quality assurance of creative ideas, concept generation triggers for his team, and strategic thinking for marketing campaigns. He believes in a concept-led approach to creativity, transcending traditional copywriting and design boundaries. He joined Moniepoint and, along with his team, developed the brand tagline 'Powering Dreams'. He appeared in 37 to Go (2022).