De General

EARLY LIFE

Sunday Joshua Martins, popularly known as De General, was born on March 15, 1999, in Port-Harcourt, Rivers State, Nigeria. He hails from Owan East in Edo State. He received his primary and secondary education in Port-Harcourt before pursuing tertiary education at the University of Benin in Edo State. From a young age, he showed interest in the entertainment industry, beginning with an audition for a movie role in 2015. This early exposure sparked his passion for performance and content creation. Growing up in Port-Harcourt, he was immersed in a vibrant environment that likely influenced his comedic style and storytelling abilities, setting the foundation for his rise as a multifaceted entertainer.

CAREER

De General is a prominent Nigerian comedian, actor, skit maker, social media influencer, and filmmaker who rose to fame through viral comedy content. His professional journey began in 2015 when he auditioned for a movie role, marking his initial foray into entertainment. In 2018, he formed a short-lived comedy group called Dream Comedy while balancing his university commitments. His breakthrough came in 2019 when several of his comedy skits went viral on social media platforms, quickly establishing him as a household name and fast-rising talent in Nigeria’s entertainment scene. He specializes in relatable, humorous skits that often explore everyday Nigerian life, double standards, and social issues, amassing millions of views (one notable TikTok sketch about double standards exceeded 10 million views). As an indie filmmaker and founder of De General Film, he creates comedy short films and has expanded into acting roles. His content frequently includes charitable elements, such as videos of him assisting homeless people, blending entertainment with social impact. De General is active across multiple platforms, where he shares skits, behind-the-scenes footage, and interactive content that resonates with a wide audience. He has positioned himself as a versatile creator, transitioning from skit-making to broader filmmaking while maintaining his comedic roots. His work has contributed to the growth of digital comedy in Nigeria, inspiring many aspiring creators.

PERSONAL LIFE

De General maintains a relatively private personal life, with limited publicly available details about his family, spouse, or children. He has collaborated professionally with other comedians and creators, such as Oderhohwo Joseph Efe and Doctor Craze, indicating strong networks within the Nigerian entertainment community. His content occasionally touches on relatable life themes, including helping homeless individuals in videos, reflecting a compassionate side. In 2022, he faced a public challenge when arrested by the National Drug Law Enforcement Agency (NDLEA) after illicit drugs were found in his residence in Lagos during a search; he was reportedly live on Instagram at the time and initially resisted arrest. NDLEA confirmed the arrest was due to the drugs discovered, and De General has publicly stated he is “not a drug trafficker” but focuses on “trafficking laughter and comedy.” This event highlighted the scrutiny public figures face but did not derail his career trajectory. He emphasizes resilience and continues to engage positively with fans through his work.

De General is a dynamic social media personality and content creator whose influence extends beyond traditional comedy into digital filmmaking and community engagement. He is known for his energetic style and ability to connect with fans through humor and relatable storytelling. His career reflects the power of social media in propelling Nigerian talents to national prominence. Despite facing public challenges, including his 2022 NDLEA arrest, he has continued to build his brand with consistency and creativity. De General remains focused on producing entertaining content while exploring new avenues in acting and production. His journey from university student and aspiring actor to a celebrated comedian and filmmaker underscores themes of perseverance and passion in the Nigerian entertainment industry.