Ben Amadasun

Ben Amadasun is the Director of Content for Middle East and Africa at Netflix. He is responsible for nurturing key partnerships and driving the content strategy across Africa and the Middle East to support Netflix’s membership growth and streaming rates on the continent. He leads his team to develop and source local programming relevant for the region and acquire global rights to shows and movies from across the African continent. With over 20 years of experience in business strategy, consulting, and investment banking, Amadasun has held strategic roles across the African continent. Before joining Netflix, he served as the Senior Vice President and CEO of Econet’s Kwese Free TV, working across various Sub-Saharan African countries. Additionally, he led Modern Times Group’s TV1 in Tanzania as CEO and Head of Scripted Development. He has also been confirmed as a speaker at the Forbes Under 30 Summit Africa.